News

Postcard Design Webinar for Ripon Printers.

Don’t dismiss postcards as low-end, low-value promotions for companies that can’t afford anything else. Postcards can certainly be used to attract high-value buyers, promote sales and offer coupons, even change the narrative surrounding your brand.

In this one-hour webinar, you’ll learn about:

Design postcards with an edge.

  • Understanding postcard design building blocks
  • Incorporating content elements (including photo-personalization) into your design
  • Designing postcards to support your business goals
  • Exploring creative substrates
  • And using metrics to improve your design solutions

Series of The Little Book of Marketing Do’s & Don’ts now available online.

mb-2010-do-dont-v22bMissed Getting Your Copy of The Little Book of Marketing Do’s & Don’ts? Not to worry. We’ve made digital versions of all three volumes available via SlideShare. The Little Book of Marketing Do’s & Don’ts is a collection of the most viewed “Do’s & Don’ts” published by our MondoBeat newsletter including:

  • Taglines
  • Print Advertising
  • Referrals
  • Trade Shows
  • Corporate Brochures
  • Direct Mail
  • Thought Leadership
  • White Papers

Simply visit our SlideShare page to download your complimentary copy.

Catalog Cover Design Webinar Created for Ripon Printers.

Your catalog cover demands more time and resources than any other page for one simple reason: consumers judge your catalog by its cover. That’s your big opportunity to build excitement and expectations for what’s inside.

In this webinar, you’ll learn about:

  • Maximizing use of both front AND back covers
  • Building the brand experience with your cover
  • Making photography vs. illustration decisions for covers
  • Applying special marketing techniques like personalization and QR codes
  • And utilizing a list of do’s and don’ts for cover text

You can also download the followup Q&A document that contains additional info and links.