FOR IMMEDIATE RELEASE:
MondoVox® Creative Group (Chicago, IL), a brand and marketing consultancy for consumer and business-to-business products and services, recently created an award-winning campaign for Ripon Printers (Ripon, WI), a leading printer of catalogs, publications, manuals and soft-cover educational products. The company received the prestigious National Association for Printing Leadership (NAPL) Marketing Plus™ Award. This competition acknowledges and recognizes those printing companies that have created and produced successful marketing campaigns and collateral for the self-promotion of their companies.
Ripon Printers was the sole recipient of the Gold Award in the Vertical Markets category for printers with more than $2 million in annual sales. Entries in this category consisted of campaigns to promote company core competencies and services specifically relevant to identified vertical markets and positioning the company as an effective market leader in these market segments.
“Ripon Printers is an outstanding printing company and client,” says MondoVox President Julia Moran Martz. “They are open to seeing the market in new ways and believe in the power of communications. The collaborative effort between their marketing team and ours clearly produced results that outpaced most companies in the printing industry.”
The award-winning campaign focused on the small to mid-size catalog market. Key elements of the integrated, multichannel campaign created by MondoVox include a series of print and banner ads run in Multichannel Merchant magazine, a series of “Tips” booklets used for inquiry fulfillment, a website revamp, a trade show booth and show promotional materials. Results of the campaign were outstanding and contributed to Ripon Printers developing more than 100 new accounts in 2009 worth millions of billing dollars during one of the worst economies on record.
Tip book set promotion.
Redesigned website with promotions throughout.
2009 print and banner ad campaign.
Trade show booth pop-up and premailer.
About MondoVox® Creative Group
MondoVox® Creative Group is a brand and marketing consultancy specializing in branding, marketing and advertising solutions for consumer and B2B products and services. Because we implement all aspects of each project including research, strategy, design and production, we ensure the quality and coherence required to increase brand value. Our multi-talented team provides market research, product and service naming, brand structuring and development, product design, package design, packaging graphics, sales and promotional collateral, POP and environmental communications, advertising, e-marketing, and interactive. To learn more, visit www.mondovox.com.
About Ripon Printers
Ripon Printers serves small to mid-sized catalog marketers and publishers, producing catalogs and directories as well as manuals and soft-cover educational products. Founded in 1962 with just 13 employees, Ripon Printers is now more than 300 employees strong and equipped with the latest technologies from premedia through fulfillment and distribution. Linking the company’s capabilities together is an obsessive devotion to customer delight that places client satisfaction above any other business goals. For more information, visit www.riponprinters.com.
NAPL is a not-for-profit business management association representing companies in the $120+ billion commercial printing and graphic communications industry in North America. NAPL’s comprehensive slate of business-building solutions provides company leaders with the management tools they need to make informed business decisions in an ever-changing market environment. The association also handles administration of NAQP, the National Association of Quick Printers, which specializes in the unique concerns of small printers nationwide, and the industry’s Research and Engineering Council, which is dedicated to manufacturing technology and productivity improvement issues. For more information on NAPL or its affiliated associations visit www.napl.org.
For more information contact:
Julia Moran Martz, president