http://www.slideshare.net/JuliaMoranMartz/catalog-cover-design-webinar-for-ripon-printers-v4
Your catalog cover demands more time and resources than any other page for one simple reason: consumers judge your catalog by its cover. That’s your big opportunity to build excitement and expectations for what’s inside.
In this webinar, you’ll learn about:
- Maximizing use of both front AND back covers
- Building the brand experience with your cover
- Making photography vs. illustration decisions for covers
- Applying special marketing techniques like personalization and QR codes
- And utilizing a list of do’s and don’ts for cover text
You can also download the followup Q&A document that contains additional info and links.
