News

Postcard Design Webinar for Ripon Printers.

http://www.slideshare.net/JuliaMoranMartz/postcard-webinar

Don’t dismiss postcards as low-end, low-value promotions for companies that can’t afford anything else. Postcards can certainly be used to attract high-value buyers, promote sales and offer coupons, even change the narrative surrounding your brand.

In this one-hour webinar, you’ll learn about:

Design postcards with an edge.

  • Understanding postcard design building blocks
  • Incorporating content elements (including photo-personalization) into your design
  • Designing postcards to support your business goals
  • Exploring creative substrates
  • And using metrics to improve your design solutions

Series of The Little Book of Marketing Do’s & Don’ts now available online.

mb-2010-do-dont-v22bMissed Getting Your Copy of The Little Book of Marketing Do’s & Don’ts? Not to worry. We’ve made digital versions of all three volumes available via SlideShare. The Little Book of Marketing Do’s & Don’ts is a collection of the most viewed “Do’s & Don’ts” published by our MondoBeat newsletter including:

  • Taglines
  • Print Advertising
  • Referrals
  • Trade Shows
  • Corporate Brochures
  • Direct Mail
  • Thought Leadership
  • White Papers

Simply visit our SlideShare page to download your complimentary copy.

Catalog Cover Design Webinar Created for Ripon Printers.

http://www.slideshare.net/JuliaMoranMartz/catalog-cover-design-webinar-for-ripon-printers-v4

Your catalog cover demands more time and resources than any other page for one simple reason: consumers judge your catalog by its cover. That’s your big opportunity to build excitement and expectations for what’s inside.

In this webinar, you’ll learn about:

  • Maximizing use of both front AND back covers
  • Building the brand experience with your cover
  • Making photography vs. illustration decisions for covers
  • Applying special marketing techniques like personalization and QR codes
  • And utilizing a list of do’s and don’ts for cover text

You can also download the followup Q&A document that contains additional info and links.