Your catalog cover demands more time and resources than any other page for one simple reason: consumers judge your catalog by its cover. That’s your big opportunity to build excitement and expectations for what’s inside.
In this webinar, you’ll learn about:
- Maximizing use of both front AND back covers
- Building the brand experience with your cover
- Making photography vs. illustration decisions for covers
- Applying special marketing techniques like personalization and QR codes
- And utilizing a list of do’s and don’ts for cover text
You can also download the followup Q&A document that contains additional info and links.
Note: Our ongoing series of design tips will assist you in creating marketing collateral by improving comprehension, speed of reading and increase belief in your value whether you’re selling products or services to consumers or businesses.
Using good design to ensure you look professional is akin to using darts and tucks on a suit jacket for a good fit around your content. You wouldn’t show up to an important meeting with rags hanging from your shoulders. Likewise, make sure any materials that represent you are also an extension of that same level of quality.
Tip 1: Using single word spaces between sentences.
In the words of Robert Bringhurst, The Elements of Typographic Style, 1992:
In the nineteenth century, which was a dark and inflationary age in typography and type design, many compositors were encouraged to stuff extra space between sentences. Generations of twentieth-century typists were then taught to do the same, by hitting the spacebar twice after every period. Your typing as well as your typesetting will benefit from unlearning this quaint Victorian habit. As a general rule, no more than a single space is required after a period, a colon or any other mark of punctuation. Larger spaces (e.g., en spaces) are themselves punctuation.”
“The rule is usually altered, however, when setting classical Latin or Greek, romanized Sankrit, phonetics or other kinds of text in which sentences begin with lowercase letters. In the absence of a capital, a full en space (M/2) between sentences will generally be welcome.”